To “generate” means to create something new. The core focus of Generative Change is creativity: How do you create a successful and meaningful work life? How do you create great personal relationships? How do you develop a great relationship with yourself — your body, your past, your future, your wounds and your gifts? These are the basic challenges in leading an extraordinary life. The processes of Generative Change offer a way to succeed at them.


Developed by Robert Dilts and Stephen Gilligan as a product of their combined years of expertise in their respective fields, Generative Change brings together the best of therapy and coaching into a wholly new approach. The idea of Generative Change is to bring into the same conversation multiple types of intelligence– verbal and visual, individual and collective, somatic and intellectual– in order to foster creative performance and new realities.

We see that to create Generative Change requires not merely a cosmetic change, but a deep contextual shift that allows new levels of mastery. Generative Change techniques assume that we construct our reality through personal and perceptual filters, and that this creative process can be mindfully engaged for positive outcomes. To do this, a person’s state of consciousness is the difference that makes the difference. Generative change processes teach you how to build the generative states, for yourself and others, in order to transform (“imagineer”) dreams into reality. These processes then focus on how to maintain these states in dealing with whatever challenges and obstacles arise on one’s journey, so that new and meaningful results can occur.

Applications of Generative Change

The generative change model has a number of different application areas, including the following: